Use Cases: How AI Companion Redefines Work Across the Zoom Platform

The following personas illustrate how AI Companion redefines work across the Zoom Workplace platform. While the characters are imagined, the challenges they face and the decisions they make reflect real-world demands faced by professionals in HR, sales, customer support, and small business leadership. From multilingual onboarding and automated follow-ups to strategic content creation and live customer escalations, each story shows how AI Companion embeds intelligence into the rhythm of work—minimizing manual effort, accelerating execution, and freeing users to focus on what matters most.

Each persona profile includes an overview of the role, core pain points, relevant AI Companion and Custom AI Companion features, a day-in-the-life narrative, and a clear summary of how AI transforms their workday from reactive execution to proactive impact.

In the end, these personas offer a glimpse into something far greater than productivity gains: they show what becomes possible when artificial intelligence is deeply woven into a unified platform for communication and work. With Zoom’s business platform spanning Meetings, Phone, Team Chat, Docs, Contact Center, Tasks, Whiteboard, and more, this isn’t about bolting on AI as a trend—it’s about building intelligence into the core. By placing AI at the center of how people meet, message, create, and act, Zoom is redefining how work gets done.

Jessica Park: Human Resources ManagerDavid Kim - Enterprise Account ExecutiveAmelia Miller - Small Business OwnerTyler Washington - Customer Support Team Lead