How ZRA Works

This page discusses how Zoom Revenue Accelerator (ZRA) works.

Zoom Revenue Accelerator insights are driven by transcription analysis

Zoom Revenue Accelerator is foundationally rooted in transcription analysis. After a meeting or phone call marked for analysis ends, the conversation is transcribed using the latest, state-of-the-art developments in Zoom artificial intelligence (AI), machine learning (ML), and natural language processing (NLP) models. After the transcription is complete, task-specific ML models analyze the transcript, drawing insights from utterances, sentences, noun chunks, pauses, word choice, and more.

Transcription and analytical insights will continue to improve with time

Over time, Zoom Revenue Accelerator will continue to benefit from Zoom’s overall large investments in AI, Large Language Models (LLMs), automatic speech recognition, transcription, foreign language capabilities, and other related areas.

Zoom Revenue Accelerator automatically cloud records and analyzes meetings with external participants

When integrated with a user’s mailbox and calendar, Zoom Revenue Accelerator automatically detects upcoming meetings with external participants. When detected, Zoom Revenue Accelerator will automatically record the meeting to the cloud and mark it for transcription and analysis. Zoom Revenue Accelerator cannot analyze locally recorded meetings.

Note

Zoom Revenue Accelerator supports additional admin-level controls to manage automatic recording.

Zoom Revenue Accelerator can also analyze internal-only meetings

If desired, users can enable Zoom Revenue Accelerator analysis for internal-only meetings. Users must cloud record the meeting and mark it for analysis.

Historical, cloud-recorded meetings can be retroactively analyzed

If desired, users can mark historical, cloud-recorded meetings for Zoom Revenue Accelerator analysis.

Zoom Revenue Accelerator processes transcripts of meetings and calls after they’ve ended

Zoom Revenue Accelerator processes transcripts of cloud-recorded meetings and phone calls marked for analysis after the conversation ends. Zoom Revenue Accelerator does not currently offer live analysis.

Transcripts are processed within the region the account is provisioned

Zoom Revenue Accelerator analyzes and processes transcripts within the region the account is provisioned, regardless of which region the recording is stored in.

For example, if a company’s Zoom account is provisioned within the United States, but stores a subset of their user’s recording content within Germany, recording and transcript analysis will be performed by the United States infrastructure.

Alternatively, if an account is provisioned to the European region, all recording and transcript analysis will be performed by European infrastructure, and will not transmit to the United States — or elsewhere — for analysis.

Zoom Revenue Accelerator includes AI-powered tools for querying conversations and data

Zoom Revenue Accelerator includes AI-powered query tools for exploring conversation content at both the individual and aggregate level.

Conversation Explorer allows users to submit natural-language questions against a single meeting transcript and receive AI-generated answers drawn from that conversation's content. The feature is accessible from the Conversation Detail page and can be enabled or disabled at the account level by administrators. Users can copy or regenerate answers and rate the quality of responses. A customizable prompt library allows users and administrators to create, edit, and manage prompts for the Conversation Explorer, enabling tailored summaries aligned to specific workflows. Administrators can determine which summary is sent back to the CRM and restrict users from modifying prompts.

Ask ZRA extends query capability across multiple data sources, allowing users to query deals, accounts, analytics, and discovery data using natural language. Up to 60 conversations, deals, and/or accounts may be queried simultaneously.

Zoom Revenue Accelerator records and analyzes meetings held on external platforms and in person

Zoom Revenue Accelerator supports recording and analysis of meetings conducted on external platforms, including Microsoft Teams, and Google Meet. The Zoom Recorder joins these meetings as a participant, captures audio and video, and transmits the recording to Zoom Revenue Accelerator for transcription and analysis. Meeting participants are automatically notified upon the Zoom Recorder's entry. Account owners and admins configure automatic or manual recorder invitations through calendar integration.

For meetings hosted on third-party platforms, the Zoom Recorder prioritizes the host's recorder over recorders belonging to other participants, ensuring the host retains control over recording assignment.

In-person meetings are also supported. When a user records an in-person meeting and designates it for Zoom Revenue Accelerator processing, the recording is transcribed upon completion and analyzed for speaker diarization, topics, and other insights.

Third-party meeting data is tracked in Zoom Revenue Accelerator through the Conversation Source field, which distinguishes meeting origins including Zoom Meeting, Zoom Phone, Zoom Contact Center, Microsoft Teams, Google Meet, and In-Person meetings.

Zoom Revenue Accelerator automatically updates the CRM and drafts follow-up emails after calls

After a call, Zoom Revenue Accelerator auto-updates the CRM and queues a follow-up email draft for review. This allows representatives to approve or edit the message, rather than create it from scratch.

Zoom Revenue Accelerator supports mobile-based recording for face-to-face meetings

Zoom Revenue Accelerator also provides mobile-based recording for face-to-face meetings.